GTM systems for B2B companies

Build Your GTM Like a System Not a Pile of Tools

Revenue Puzzles helps B2B companies design, build, and evolve custom go-to-market systems powered by AI, automation, and your existing stack.

We don't replace your tools. We turn them into a system.

Book a call → See what you get ↓

What you get

We Design & Build Your GTM Operating System

From strategy to execution — built, not documented. Everything below is delivered as a working system inside your stack.

🎯

Custom GTM Playbooks

Strategy that maps to your market, your motion, and your buyer.

ICP & persona refinement
Motion design (ABM, outbound, inbound, PLG)
Channel + message fit
Experimentation frameworks

🧱

Your GTM System — Built

Architecture and automation wired into the tools you already use.

CRM architecture (HubSpot, Pipedrive, etc.)
Clay, outreach, ads, and data flows
Automation & workflows
Unified tracking and attribution

🔍

Full Visibility (Finally)

See your pipeline clearly — what's working, what's leaking, and why.

See what's working (and what's not)
Understand pipeline sources and leaks
Map motions, plays, and performance

🤖

AI + Agents Layer

Continuous intelligence that watches, suggests, and acts.

Continuous GTM health monitoring
Auto-generated insights & recommendations
Workflow automation & copilots
Intelligent playbook execution

🧠

Powered by Open Mercato

Your GTM orchestration layer — the connective tissue where motions, plays, channels, data, and insights converge into one operating system.

Motions — coordinate every market action
Plays — trigger-based execution sequences
Channels — unified outbound and inbound
Data — single source of pipeline truth
Insights — continuous signal generation

See it in action

Your GTM Command Center — Live

Not a mockup. This is the actual system we build, deploy, and operate for you.

app.revenuepuzzles.com/control-tower

Control Tower — Revenue health, pipeline, team activity, and system health at a glance

📊

Revenue & Pipeline

ARR, NRR, pipeline value, win rate — all live, all in one view.

💚

System Health Score

Real-time health check across 5 dimensions. Green means go.

👥

Team & Relationships

Champion health, task execution, account activity — no blind spots.

app.revenuepuzzles.com/crm-ops

🛡️

Single Source of Truth

360° record completeness across every CRM object. Clean data = trustworthy forecasts.

⚠️

Reality Check Questions

The 4 questions that expose whether your CRM is actually usable — or just filled.

✅

Compliance Readiness

GDPR, data retention, audit logs, SOC 2 — status at a glance.

app.revenuepuzzles.com/cortex

Cortex GTM Planning — ABM, outbound, inbound, PLG, partner, and event motions

🎯

Motion Orchestration

ABM, Outbound, Inbound, PLG, Partner, Events — all motions in one board.

▶️

Play-Level Execution

Each motion breaks into plays with owners, channels, and ICP targets.

📋

Planning → Active

Track motions from planning to active to paused. Nothing falls through.

What makes us different

Systems thinking vs. point solutions

Most vendors optimize one piece. We design the entire machine.

Most vendors

Sell tools

Run campaigns

Optimize one piece

Revenue Puzzles

We design the entire GTM system — and make it intelligent.

Built for your reality

GTM is not one-size-fits-all

Everything we build is custom to your business model.

🚀

B2B SaaS

Product-led or sales-led — different motions need different systems.

🏗️

Enterprise IaaS

Long cycles, complex buying centers, ABM-first architecture.

🏥

Healthcare

Compliance, multi-stakeholder, trust-first go-to-market.

⚙️

DevTools

Community-led, PLG funnels, developer-centric messaging.

How it works

From diagnosis to continuous evolution

Five phases. One system. Built to compound.

Step 1

Diagnose

Audit your GTM across pipeline, channels, messaging, tooling, and data.

Step 2

Design

Architect your GTM system: motions, playbooks, data flows, structure.

Step 3

Build

Implement tools, workflows, automations, and integrations.

Step 4

Activate

Launch campaigns, plays, AI workflows, and tracking.

Step 5

Optimize

Monitor, detect leaks, improve conversion, evolve the system.

The result

What you walk away with

Not a deck. Not a spreadsheet. A living, working GTM operating system.

🏗️

A Real System

Not chaos — an architected GTM machine

👁️

Full Visibility

Pipeline-wide clarity across your entire funnel

⚡

Faster Experiments

Test motions and plays without rebuilding

🎯

Better Pipeline

Higher-quality pipeline from every source

📈

Scalable Growth

A system that compounds as you grow

Who this is for

Designed for B2B teams that want clarity and control

If you recognize your situation below — we can help.

💰

B2B SaaS ($1M–$50M ARR)

Outgrowing founder-led sales. Need systems, not more headcount.

🤖

AI Startups

Building GTM from scratch. Need it fast, structured, and scalable.

🧩

Tool Chaos Teams

12 tools, no system. Data in silos. Campaigns in spreadsheets.

🔭

Founders Who Want Control

Tired of guessing. Want to see and steer the entire GTM engine.